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To create a shared purpose, vision and community between the company, consultants, and the places we do business.  Aside from being socially responsible and giving back to help make the world a better place, we want to build a lifelong emotional attachment to the company, products and people by being a part of something bigger than themselves. This will also support retention and emotional brand equity and awareness. Our Foundation will become engrained in our BRAND DNA-the Heart of Immunotec.

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